Look Good. Feel Good.

Why the shirt exists

People ask about it every time I wear it. The answer is short. It works in an order. You decide how you want to show up. You carry yourself that way. Eventually the world agrees with you.

FirstBelieve it.
ThenFeel it.
ThenLive it.
AndIt becomes so.

The shirt

Soft, broken in, built to be worn out.

Fabric: Soft ring spun cotton blend, unisex cut
Color: Heather teal, one color front print
Sizes: S, M, L, XL, 2XL, 3XL
Fit: Unisex sizing. Order your usual tee size
Packed: Boxed by hand, with something extra inside
Shipping: Free within the United States, out within two business days

Get one

Wear the rule.

Pick your size at checkout. It goes out from my desk, boxed by hand, with something extra in it.

$75

Shipping included

Order yours

Size chart

Size	Chest, flat	Length

Measured flat across the chest, one inch below the armhole. Length from the high point of the shoulder to the hem. Athletic fit, so size up if you want it loose. Measurements can vary by up to half an inch.

Secure checkout by Stripe. Wrong size, email me within 14 days of delivery and I will swap it. Questions before you buy, just ask.